Big Reputation: PR Tips and Tricks We Can Learn from Taylor Swift
This is Taylor Swift’s world, and we are just living in it. The American pop singer continues to rise in fame with…
Read articleAuthor: Ingrid Custodio
Pop Culture and PR: Building Strong Connections with Your Audiences
Pop culture is inescapable. We can try to get away from it and swear it off but somehow it still finds a…
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Short-Form vs Long-Form Content: Which is Best for You and Why
Short-form or long-form? An 800-word blog or a 1,500-word feature article? A 15-second TikTok or a 30-minute YouTube vlog? There is no…
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Long-Form Content: Why It’s Still — and Will Remain — Relevant
In today’s age of TikToks, Stories, Reels and Twitter – er X -- posts, one can easily assume that long-form content is…
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Short-Form Content: Why We Can’t Get Enough of It and Why We Should Make More
Do you ever find yourself opening your TikTok app thinking you'd just check out a few videos to appease your boredom but…
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Is There a Place for Love at Work?
Love languages. You’ve heard of them. They summarize the different ways one can show their care and affection to -- or receive…
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Strike While the Iron’s Hot: How to Effectively Newsjack and Trendjack
Every so often the latest hot topic, be it a new scoop, show, movie, controversial incident with a personality, market craze or…
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Onboarding from Home: How to Help New Hires Settle in their WFH Job
COVID-19 disrupted the work landscape when it made remote work the norm instead of just an option and prompted jobseekers and companies…
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