The PRemise: Embracing the Power of AI in PR While Managing the Risks
AI is not the future. It is in the now, almost ubiquitous from facial rec phone unlocking and Alexa powering up home…
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Pride and PR: How Brands and PR Can Reflect Pride Ideals and Values
Pride Month isn’t just a time for grand celebrations and big parades. It’s also a good opportunity to hear the diverse stories…
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Fostering a Growth Mindset at Work
The path to achieving self-growth is anything but smooth. The first step alone -- admitting that one needs to improve oneself --…
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4 Life Lessons from 4 Years Working in PR
It was May of 2019 when I got the call. That one call I couldn’t miss. The call that would symbolize the…
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Maybe Delulu is the Solulu After All!
What will your 2024 era be? If upon reading ‘era,’ you thought of Taylor Swift, that’s not a coincidence. That’s just the…
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Big Reputation: PR Tips and Tricks We Can Learn from Taylor Swift
This is Taylor Swift’s world, and we are just living in it. The American pop singer continues to rise in fame with…
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Be Scam-Safe this Holiday Season and Beyond
Thirty-six percent. That’s the shopping scam rate in the Philippines this year, the highest among 11 countries. With holiday shopping in full…
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How Introverts Survive in PR
An introvert working at a PR firm? The idea can be pretty far-fetched and even scary -- unlikely for many and intimidating…
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Pop Culture and PR: Building Strong Connections with Your Audiences
Pop culture is inescapable. We can try to get away from it and swear it off but somehow it still finds a…
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You Need to Calm Down! The Power of a Break and Mindfulness in PR
It’s no secret that PR is one of the most demanding industries there is. At any given time, PR practitioners are juggling…
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