Dipping News Engagement and Its Impact on Public Relations
Interest in and consumption of news content has been on the downtrend in recent years. Traditional news sources and media, in particular,…
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PR in the Dog Days of Summer: Making the Most of the Season
Summer heat is definitely on. Like the season, do your PR initiatives bring a ray of sunshine? Are they as hot as…
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Evergreen Content Slays, But Is It the Way to Go for Your Brand?
Timeless. Enduring. Classic. Who wouldn’t want content like that? We all have at one point or another consumed evergreen content, many turning…
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The PRemise: Issues Driving Conversations this Year (Second Part)
The earlier part of this two-article series discussed how and why AI, authenticity and mental health will continue to be major conversation…
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The PRemise: Issues Driving Conversations this Year
Industry pundits have shared trends forecasts for the year, their projections building on developments in 2024. Besides sunrise and sunset industries, predictions…
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Why Your Annual Planning Should Include a Communication Plan
It’s that time of the year. No, not tax payments. But close in terms of the mental strain it involves and certainly…
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Should You Still Send Out PR Gifts this Christmas?
The holidays provide a perfect excuse for companies big and small to send gifts to clients, staff, partners and other target recipients.…
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The PRemise: What a TikTok Crackdown Could Mean for Brands and PR
In May this year, House Rep. Bienvenido Abante, Jr. filed House Bill 10489 seeking to ban applications deemed controlled by foreign countries…
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The PRemise: Embracing the Power of AI in PR While Managing the Risks (Part 2)
Obviously, it is no longer a question of will AI be used in PR. Not even whether it should be adopted or…
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The PRemise: Embracing the Power of AI in PR While Managing the Risks
AI is not the future. It is in the now, almost ubiquitous from facial rec phone unlocking and Alexa powering up home…
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