Refresher: Client Management 101
New year, new clients? Or maybe existing clients but not so from PR heaven? The PR world is very stressful, and clients…
Read articleAuthor: Len Sangalang Tayco
How are You Starting 2023?
Global political uncertainties, dismal economic projections, rising inflation rates, overly high basic goods prices and floodings. These are just some of the…
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How’s Your Holiday Content?
It’s just a few more weeks before Christmas. After Black Friday sales, the buzz would almost completely be about Christmas events, sales…
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Navigating Christmas in Our PR World
IKR It’s that exciting, hectic and overwhelming time of the year again. With life seemingly normalizing, most everyone is prepping to go…
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Mental Health Check: PR Post-Lockdown
One of Emma’s first thoughts when she heard about news of the lockdown in March 2020 was how lonely the long stretch…
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The Weight of Our Word: Truth and Accountability in Communication
The pen is mightier than the sword. We’ve heard it before. But it's still so true these days when content of any…
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SEO Writing: Tips to Boost Your Story’s Reach
If you’ve ever written for the online environment, chances are you have been asked these questions: How many clicks did your article…
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One Year in Quarantine: Musings and Learnings
Sitting at my workstation waiting for the coffee to finish brewing while starting my laptop for work, I think about how much…
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When the World Paused
Taking a time out is not something new to many of us. It’s certainly not something new to me. I’ve made it…
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Shifting to the New Normal: Changing Perspectives and Behaviors
What have we been doing these past two and a half months in restricted living? How is quarantine life changing us? How…
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